Our Team

Eric Hyett

Eric Hyett is a global business development executive with over 100 deals executed in 20 countries. He spent a total of seven years living and working in Tokyo: first at Charles River Data Systems, managing a partnership with Kawasaki Steel's Systems Electronics Division; then as a Tokyo-based executive at Microsoft (Windows Localization Manager), TradeCard (Business Development/Marketing Director) and Experian (Country Manager, Japan). Eric also has a VC background: he worked for Deutsche Bank in New York, where he served as Director, Private Equity in charge of early-phase technology investments. Eric received his Bachelors of Arts (AB) from Harvard College in 1991, with a major in Linguistics with Romance Languages and a minor in Japanese. Eric also studied at MIT in the Ph.D. Program in the History and Social Study of Science and Technology.

Since returning to his hometown of Boston in 2008, Eric has been very active in local issues. He serves on the board of the non-profit Writers' Room of Boston. Eric was named "Volunteer of the Year" by Project Place, a non-profit where Eric developed a math curriculum for people experiencing homelessness. He received a grant from the Brookline Community Foundation to teach a class called “Telling Your Story” a memoir group for residents of public housing. When he's not writing, teaching or volunteering, Eric spend a lot of time working out at InnerCity Weightlifting, a non-profit gym that offers hope to the community.

Since October, 2008, Eric has operated BMP (and its predecessor, busybusyworld) as an independent consulting practice based in Boston. Eric and Spencer Thurlow joined forces in 2012 and have formed Boston Marketing Partners, LLC as a two-person partnership. We have helped dozens of clients in that time period including individuals, small businesses, universities and startups. We also co-translated a book of poetry, Sonic Peace, by Kiriu Minashita. We are students of local culture. and we both agree it’s supremely important to preserve and translate correctly, even while in the business of localizing for new markets. 

Spencer Thurlow

Spencer Thurlow is a business development and management professional with a specialization in Japanese business projects. In 2016, Spencer designed and executed an international Study Abroad program for an English school in Kochi City, the capital of a rural Japanese prefecture. In addition to navigating enrollment for Japanese students seeking to study overseas, Spencer led a study tour to Kochi’s sister city of Fresno, California. He coordinated all relevant resources for the project, which received significant local news coverage.

As the current Membership Manager for the Japan Society of Boston (JSB), Spencer is responsible for creating JSB’s core membership strategy and maintaining relationships with companies and institutions with a connection to Japan across a wide range of sectors. His role often crosses into development, and he helped drive donations at JSB’s most successful gala to date.  In a prior role, Spencer has also provided development support at The Boston Home, a care facility for adults with progressive neurological diseases.

As a partner in busybusyworld (a precursor to BMP), Spencer designed and executed poetry retreats in Taos, New Mexico and South Thomaston, Maine, and has coordinated launches for local arts institutions around New England. Spencer began his career as foreman of a landscaping company on Martha’s Vineyard, Mass, where he first learned how to effectively balance multiple project deadlines, the needs of local suppliers and the limitations facing a team of eight laborers,